Norvax Product News

2 Dynamic Back-to-Back CE Seminars in Illinois!
Spend an enriching 2 hours with Celtic and Norvax on Wednesday, November 1st, 2006.

Wednesday, November 1, 2006
9 – 11am or 1 – 3pm

Wyndham O’Hare
6810 N. Mannheim Rd.
Rosemont, IL 60018

Learn more about these CE seminars and the Insurance lead give-away for attendees…

New To Your Quote Engine
We’ve got new states, new plans and a new online apply. Check them all out here.
 
Have You Met The Web Gorilla?
There’s a void when it comes to practical web marketing advice and online lead generation strategies for agents. Now Norvax and our friend the Web Gorilla are tackling this challenge head on in a monthly column in Health Insurance Underwriter.

For plain-spoken internet marketing ideas you can bring back to your own shop (no matter what size) and take action on immediately, check us out every month in HIU.

Don’t get HIU? Read the Web Gorilla’s column online.

Rants, Raves & Revelations

Are you a health insurance agent with an insight or opinion burning away and nowhere to share it? How about getting your thoughts in front of over 15,000 of your peers? Every month we’ll be featuring a different guest author in our new Rants, Raves & Revelations column. Sales and marketing victories and letdowns, anecdotes and industry outlooks – tackle any subject you want, or send your ideas for help getting started. Send your thoughts to ewilliams@norvax.com.

Submit your own rant or rave

Employers Are Thinking Year-End Benefits Changes. Are You?

We’re right in the thick of Q4, and employers are gearing up to make changes to their benefits packages. Some are in the market for an entirely new plan. Others are hoping to uncover some savings by shopping around.

It’s year-end crunch time for you, too. End strong by collecting some substantial group policy commissions.

Here are some tips for finding and selling to employers this fall.

1. Get The Prospects Delivered To Your Desktop. 2007 is approaching fast, and you need a quick way to get a supply of group leads. Try working purchased internet leads. Hard-working business owners don’t have time to flip through the phone book to find an agent. Instead they’re going online to get some fast information about their benefits options. Group internet leads put you in touch with employers with benefits on the brain. And you don’t have to invest any time or marketing legwork.
2. Drip marketing. Get the group leads into your pipeline now, and funnel them into a drip marketing campaign. Experts claim it takes at least 3 and as many as 29 interactions with your message to get a person to take action. Start touching your leads now. If they decide they need a new benefits package, they’ll already be familiar with your message. (Check out this month’s article on easy ways to create a drip marketing campaign.)
3. Update your portfolio, and your pitch. You might be busy, but that doesn’t mean you should drag the same stale options around this year. Carriers are unveiling new plans that cater specifically to small business owners, and offer them attractive new options like lower employee participation requirements and premium sharing. Pull out those new product packets carriers keep sending you and take the time to familiarize yourself with the new products and their unique selling points. Or better yet, call up your carrier reps and get their recommendations for this year’s hottest plans to market to employers.
4. Careful client retention. It’s not all about the new leads… it’s about retaining your current group clients, too. Touch base with your client 60 days before their policy is up for renewal. If their employees have been hitting up the benefits hard you can save them from a nasty surprise. Explain any changes to your client’s rates, and offer to help them find a new plan or reevaluate their current coverage level.

Without the head’s up, your client could assume you steered them in the wrong direction, or haven’t been keeping an eye on their situation. They expect you to be familiar with the ins and outs of their plan. When they call about a rate hike, you don’t want to put them on hold while you scramble to figure out where things are at.

More than anything else, make sure your current clients know you’re watching out for them, and that you’re always prepared to help them take their benefits in a new direction.

Employers have a lot on their plates at the end of the year… so now’s the time to get your message heard.